Thailand's automotive long run is getting created at this show. The makes that do well in this article will direct Southeast Asia's mobility transformation.
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If BYD selling prices the Shark competitively—as well as their track record suggests they're going to—the pickup section could see a similar upheaval that disrupted passenger cars.
BYD Rayong enlargement: BYD confirms a next production line at their Rayong facility, growing annual capacity to 150,000 units. This positions Thailand as BYD's ASEAN export hub, with right-hand-drive vehicles destined for Australia, Japan, as well as other regional markets. Nearby production usually indicates much more competitive pricing and better parts availability.
At the same time, some automotive enterprises have asked for added Area for car displays and exam push places in comparison with final year, reflecting their assurance from the Bangkok International Motor Show, which is anticipated to contribute to the energetic and vibrant party. Organizers are self-confident the show will likely be as dynamic as in prior decades.
The show encompasses a mixture of compact cars perfect for urban mobility, luxurious designs, and an important target electric cars. It attracts big Japanese and Chinese companies who use Bangkok to be a hub for their Southeast Asian functions.
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European brand names counter Chinese Competitiveness with quality positioning. Porsche displays the all-electrical Macan for The 1st time in Thailand, with the Macan 4 and Macan Turbo variants accessible for get. Thai pricing starts at 5.99 million baht—aggressive specified import duties.
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As unexpected situation can occur, the small print of functions are subject matter to alter. We hugely advocate checking With all the organizers before making any travel arrangements to ensure up-to-day information and facts.
No picture The aggressive landscape has essentially modified. Five years back, this show was dominated by Japanese pickup vehicles and eco-vehicles. Today, you happen to be viewing Chinese EV brands command a similar Status positioning that European luxury marques at the time monopolized.
Toyota, Honda, and Isuzu continue being vital gamers—specially inside the commercial and pickup segments wherever Thai consumers keep on being faithful—but they're Plainly taking part in capture-up inside the passenger EV space.
This shift describes why Chinese automakers dominate the show's key property. BYD occupies the biggest one booth at 4,500 sq. meters, while newcomers like Xiaomi and Zeekr make their Thai motor show debuts.
Look into our complete guidebook to navigating the show, such as the best days to visit, ought to-see booths, and tips for securing the top promotions on your up coming car or truck purchase. Study Our Show Information
The function may even attribute assorted and intense internet marketing things Motor Show 2026 to do to aid purchaser decision-making, aligning with the automotive industry's ongoing Restoration and secure car or truck demand from customers, boosting the celebration's likely to make enterprise worth and investment decision possibilities going ahead.
BMW introduces the i5 Touring to Thai potential buyers, combining the practicality of the estate human body Together with the efficiency from the i5's electric powertrain. The M60 xDrive variant, Motor Show 2026 developing 601 horsepower, specially draws enthusiast notice.